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ⓒ 2024 May Lee(Art Director)
Heinz - Morning Leftover Recipe Challenge
— Activation + Editorial
— 🏆🏆 2025 Young Ones Shortlist
The NFL finals are even more exciting because they come with delicious food. But the next morning, you're left dealing with all the leftovers. And let's be honest—leftovers never taste as good. That's where Heinz’s Spicy Ketchup comes in to save the day, turning your gameday scraps into something worth savoring. So, we came up with the Super Morning Bowl Leftover Challenge—because no good food should go to waste!
1. The Morning Leftover Recipe Challenge: Collaborating with Jeremy Allen White, who played a character that transforms a struggling sandwich shop into a successful restaurant in The Bear, we could create the Super Bowl Morning Leftover Recipe Challenge commercial.
To win a lifetime supply of Heinz Spicy Ketchup, users can share their own creative recipes on social media.
2. Cookbook
: With users' diverse recipes, we can create a one-of-a-kind morning cookbook.