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ⓒ 2026 May Lee(Art)
Billie - Shave The Stereotypes

— AAF Addy Awards (Silver)
— Clio Awards (Bronze)


We envision a society where diverse appearances are respected. Yet, stereotypes about women’s body hair still persist.

Women who choose not to remove their body hair often face negative judgment and societal pressure.

So, we decided to explore real stereotypes on the internet,
and we found them:


Let’s shave thoes. We made prints.



 





Let’s hijack billboards.
Even models aren’t free from body hair stereotypes.




Scan the QR code on the billboard to “shave” the stereotype on there.






See you on social media.
Get a random, real “stereotype” on your face.






Credit

May Lee (Art)
Eunwoo Kim (Art)
Jimin Kim (Art)