may.works™(Art)
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ⓒ 2024 May Lee(Art Director)
Shave the Stereotypes _Billie
Clarify A.I. _Duolingo
Morning Leftover
Recipe Challenge _Heinz
Cloud Lookbook _Google Cloud  
/imagine: outside
the box  _BIC
Flying Ghost Land


—Identity Design, Branding
Design: May Lee
Illustration: Goeun Lee
Exhibition: Studio O.P.



In this project, I focused on translating complex ideas into a powerful and cohesive brand identity. The exhibition Flying Ghost Land explores themes of isolation, freedom, and control through the metaphor of lands, and I was responsible for visually representing these concepts with a modern sensibility.

During the pandemic, South Korea experienced heightened control. Drawing inspiration from the experiences of artists living through this period, I designed logos and icons that symbolize their "ghost lands." Through this, I created a visual language that ties together the exhibition's narrative. My goal was to distill complex themes into a clear identity that conveys both empathy and message to the audience.

1. Logo Design 
 
2. Symbol Design